Who we are:
SUNDAY/MONDAY is a textile brand established by Nisha Mirani and Brendan Kramer in 2017. Our mission is two-fold. One, to design and produce handmade textiles honoring India’s craftsmanship traditions of weaving, block carving, printing and dyeing, by partnering with textile artists. Two, we hope to reclaim traditional motifs that have been appropriated for profit by outsiders, usually without credit to the communities that created them and to share knowledge about the origins of indigenous motifs to our customers.
By using high quality materials and traditional processes, SUNDAY/MONDAY hopes to support the preservation of Indian craftsmanship while also creating beautiful, one-of-a-kind heirloom textiles.
How we got started:
Growing up, Nisha regularly visited family in Ahmedabad, Gujarat, where she was exposed to the region’s vibrant textile heritage. As a second generation business owner and the daughter of Gujarati immigrants, she dreamed of starting a business rooted in community and craft. When Nisha first visited and chatted with local weavers in Kutch, they voiced their concern about the future of their craft and livelihoods. Over hot cups of chai, this evolved into a larger discussion about a mutual interest in bringing local handwoven textiles to a larger market.
How we work with our textile partners in India:
SUNDAY/MONDAY partners directly with weaving families in Gujarat and a block printing family in Rajasthan to make our textiles. Other than some of our hand woven rugs designed by our weavers, SUNDAY/MONDAY textiles are designed in New York by Nisha and Brendan and are informed by traditional Indian motifs. As a second generation Indian immigrant, it is very important to Nisha to honor and credit the textile traditions established by local communities. The designs are then shared with the weavers or block printers in India, who provide input and make the products by hand in India.
We visit India once a year to collaborate and prototype with our group of textile artists. Otherwise, we keep in touch long distance using Whatsapp for phone calls, photos and feedback. You can learn more about these choices here.
SUNDAY / MONDAY comes from a phrase used in India to indicate the duality of textiles. Oftentimes, an Indian textile is reversible, with a different pattern or color scheme on the other side. In a practical sense, textiles can be multi-functional - serving as art, rugs, or throws.