SUNDAY / MONDAY is a textile brand established by Nisha Mirani and her husband Brendan Kramer in 2016.
OUR MISSION is to produce handmade textiles honoring India’s ancient craftsmanship traditions to support master artisans and preserve the future of the craft.
SUNDAY / MONDAY directly partners with master weavers in the desert region of Kutch, which is located in the western state of Gujarat, India. Gujarat is a longtime hub of handicrafts and textiles. Unfortunately, many age-old techniques there are threatened by technology and a changing market. Our weavers are the foundation of SUNDAY / MONDAY. By showing them the value of their artistry and trade, we hope to encourage younger generations that weaving is a profitable and respectable profession, helping to preserve the craft for years to come. We are dedicated to honoring this cultural legacy by ethically sourcing our products and helping revitalize the local economy.
SUNDAY / MONDAY hopes to challenge conventional ideas about traditional Indian design by promoting some of the more minimal and monochromatic traditions indigenous to the region. Our handwoven textiles are collaborations with the master weavers as well as the weavers’ own innovative designs, some of which have been in their families for generations. We have limited inventory of each design because of the tremendous time and effort that goes into handcrafting each textile.
SUNDAY / MONDAY comes from a phrase used in India to indicate the duality of textiles. Oftentimes, an Indian textile is reversible, with a different pattern or exact opposite color scheme on the other side. In a practical sense, textiles can be multi-functional - serving as art, rugs, or throws.
Nisha runs SUNDAY/MONDAY full time. She studied anthropology at Brown University, where she met Brendan, and holds a degree in visual communications from FIDM in Los Angeles. Growing up, Nisha regularly visited family in Ahmedabad and was exposed to Gujarat’s vibrant textile heritage. As a second generation business owner and daughter of Gujarati immigrants, she dreamed of cultivating her existing connections with India in the form of a business. When we first visited Kutch and chatted with local weavers, the weavers voiced their concern about the future of their craft and livelihood. Over hot cups of chai, this evolved into a larger discussion about a mutual interest in bringing Kutchi textiles to a wider global market.